ELECTRONIC MARKETING MANAGER
OVERVIEW
Carnegie Hall, the world’s foremost music venue, is seeking an energetic, web-savvy new media professional to serve as Electronic Marketing Manager in the newly created eStrategy Team within the Marketing & Creative Services Department.
The individual in this role is responsible for managing a best-in-class email marketing program to increase awareness and revenues for Carnegie Hall as well as updating portions of the Carnegie Hall website and micro-sites. This position reports to the Director of eStrategy and works very closely with other members of the eStrategy Team and staff across the entire organization.
The ideal candidate possesses very strong writing and organization skills, classical music knowledge, a strong marketing sensibility and experience in electronic marketing.
RESPONSIBILITIES
· Write, compile and edit emails on behalf of Carnegie Hall collaborating with departmental
managers and stakeholders including Marketing & Creative Services, Education, Artistic
Programming, Development and other departments
· Formulate segmentation and targeting strategies; pull lists and deploy campaigns
· Implement A/B testing and coding for analytics tracking
· Provide regular reporting of email performance, highlighting relevant trends
open/click-through rates, traffic and revenue generated from efforts
· Update CarnegieHall.org and micro-sites, particularly event-related information; oversee
the posting of home page updates and other updates in interior pages; maintain quality
assurance
· Collaborate with Director of eStrategy to build calendars and timelines; manage
deliverables across numerous departments
· Actively participate in Carnegie Hall’s social media efforts
· Keep current on email and social media trends/ innovations and make recommendations
on new features and applications
· Monitor the email marketing of other cultural institutions and relevant for-profit
businesses
· Perform once-a-month concert duty and occasional volunteering for events
QUALIFICATIONS
· Exceptional writing skills
· Excellent communication and organizational abilities; a collaborative spirit and ability to
manage multiple concurrent projects
· Attention to detail, excelling in organizing and prioritizing; schedule-driven and results-
focused
· Awareness and appreciation of Carnegie Hall’s positioning, messaging and voice
· Design sensibility and basic Photoshop and/or graphic design skills
· Classical music knowledge and appreciation
· Previous email marketing or direct marketing experience and comfort with content
management systems and web analytics
· Basic HTML or programming knowledge
· The ideal candidate possesses five or more years of relevant experience
IMPORTANT: Please email resumes to CarnegieHallJobs@capacityinteractive.com with “Electronic Marketing Manager” in the Subject Line.
PLEASE NO PHONE CALLS ABOUT THIS POSITION!
Carnegie Hall is an Equal Opportunity Employer.
WEB CONTENT MANAGER
OVERVIEW
Carnegie Hall, the world’s foremost music venue, is seeking an energetic, web-savvy new media professional to serve as Web Content Manager in the newly created eStrategy Team within the Marketing & Creative Services Department.
This individual maintains the online voice of Carnegie Hall across various electronic platforms, working closely with the artistic programming team to extend Carnegie Hall’s world-class artistic programs to digital channels. This position will play a significant role to help shape and maintain the content for the soon-to-be redesigned CarnegieHall.org, a major institutional priority. This position reports to the Director of eStrategy and works very closely with other members of the eStrategy Team and staff across the entire organization.
The ideal candidate possesses stellar writing and communication skills, classical music fluency, and a passion for new media and electronic marketing.
RESPONSIBILITIES
· Write, compile, produce, and edit content for Carnegie Hall’s website, micro-sites, social media outlets, podcasts, videos, and promotional e-marketing collateral
· Oversee production of podcasts and video including developing interview questions and scripts; arranging for locations and crews; directing recording sessions and producing and /or editing in post-production
· Coordinate cross-departmental weekly content meetings
· Actively participate in Carnegie Hall’s social media efforts; distribute content to social media channels
· Integrate efforts with overall marketing, Weill Music Institute, and artistic programming strategies
· Collaborate with departmental managers and other stakeholders across Carnegie Hall to make decisions regarding angle, length, and tone for content
· Keep content compelling, relevant and aligned with Carnegie Hall’s communication objectives
· Obtain rights clearances
· Monitor the music blogosphere, content production of other major cultural institutions and relevant social media
· Keep current on web and social media trends and innovations, and make recommendations on new features and applications
· Perform monthly concert duty and occasional volunteering
QUALIFICATIONS
· Exceptional writing skills, strong communication and organizational abilities; a collaborative spirit
· Ability to manage multiple concurrent projects; attention to detail, excel in organizing and prioritizing, schedule-driven and results-focused
· Awareness and appreciation of Carnegie Hall’s positioning, messaging and voice
· Classical music fluency required; knowledge of music blogosphere preferred; a record of participation in and passion for new media preferred
· Podcast and/or video production or editing experience; design sensibility and basic Photoshop and/or graphic design skills; basic HTML or programming knowledge
· The ideal candidate possesses five or more years of relevant experience
IMPORTANT: Please email resumes to CarnegieHallJobs@capacityinteractive.com with “Web Content Manager” in the Subject Line.
PLEASE NO PHONE CALLS ABOUT THIS POSITION!
Carnegie Hall is an Equal Opportunity Empoyer.
DIRECTOR OF eSTRATEGY
OVERVIEW
Carnegie Hall, the world’s foremost music venue, is seeking an energetic web-savvy new media professional to serve as Director of eStrategy to oversee the newly-created eStrategy Team within the Marketing & Creative Services Department.
This individual, along with the Director of Interactive Services, directs Carnegie Hall’s digital presence, steering the website and its online extensions to insure a coherent presence across all interactive media channels. This individual formulates marketing and content strategy for Carnegie Hall’s virtual presence —encompassing broadcasting, social media, online philanthropy and e-commerce—and executes the strategy with staff in the Marketing and Creative Services, Artistic Programming, Interactive Services, Ticketing, and Development Departments, as well as the Weill Music Institute. Additionally this person collaborates closely with Marketing, Editorial, and Artistic departments to maintain and further the institutional brand.
This position works closely with the Director of Interactive Services, and will be a key partner in delivering a redesigned Carnegiehall.org, a major institutional priority for 2010-2011.
This is a significant opportunity for the right individual to help shape the electronic presence of major international cultural organization and be an innovator in the field. The ideal candidate possesses a strong understanding of web marketing technology and knows how to use electronic media to enhance Carnegie Hall’s objectives. This position manages a team of three, reports to the Director of Marketing & Creative Services and works very closely with individuals across the organization.
The ideal candidate possesses stellar communication skills, an expertise for new media and electronic marketing, an understanding of classical music and a proven track record of results.
RESPONSIBILITIES
· Create and execute an organization-wide strategy for electronic marketing content and targeted messaging; develop and maintain a consistent “interactive voice” and web style guide across the organization and its various channels and departments
· Develop online marketing plans; collaborate with relevant internal stakeholders to develop fundraising and The Weill Music Institute’s online strategies
· Maintain department budget
· Collaborate closely with Interactive Services department on website maintenance, updates, SEO, planning and aligning marketing strategies with technology strategies
· Play an active role in a cross-departmental Social Media Committee
· Directly supervise the Electronic Marketing Manager, Web Content Manager and Weill Music Institute Web Producer on all aspects of daily operations, including the website, email marketing, and related online activities
· Set analytics benchmarks and goals; compile and distribute reports on web and email analytics and social media participation; make recommendations based on thorough evaluation of analytics
· Work with marketing department to strategize online advertising, including CPC and banner advertising; advise on emergent interactive advertising opportunities and analytics
· Keep ahead of web and social media trends, innovations and emergent interactive technologies; make recommendations on new features and applications to keep Carnegie Hall’s position as an innovator in the field; attend regular electronic marketing conferences; participate on panels and interact with the broader community
QUALIFICATIONS
· Exceptional writing and listening skills, strong communication and organizational abilities; a collaborative spirit
· Ability to engage leadership and build consensus for new media initiatives
· Self-motivation and independent thinking; ability to meet deadlines, negotiate conflicting priorities, and obtain results
· Credible electronic marketing experience and knowledge of web technology required
· Classical music knowledge and/or appreciation
· Current awareness of electronic marketing news/ blogosphere preferred; a record of participation in and passion for new media
· Ability to sustain and grow a dynamic and vibrant new media culture while respecting and functioning within a more traditional, process-driven environment
· Knowledge of Tessitura helpful but not essential
· The ideal candidate possesses eight or more years of relevant experience
IMPORTANT: Please email resumes to CarnegieHallJobs@capacityinteractive.com with “Director of eStrategy” in the Subject Line.
PLEASE NO PHONE CALLS ABOUT THIS POSITION!
Carnegie Hall is an Equal Opportunity Employer.
